Three offices in three competitive Phoenix Valley cities. This is what the work looks like when it is documented honestly: the ugly starting line, what we changed, and the first verified results, with the mission still in progress.
A three office dental group with excellent clinical work and almost no commercial search visibility. Patients searching for the treatments the group is best at, in the cities where its offices sit, were finding competitors. The websites looked fine to a human. To Google, they barely answered any specific question a patient actually asks.
Branded searches worked. Everything else, the searches that bring in new patients, went to other chairs.
Before touching anything, we measured. We ran 54 commercial searches across the three cities, the searches a real patient runs: treatments, cost questions, near-me queries. The group appeared in the local map pack once. One appearance in 54 checks. We locked that baseline so every claim after it could be checked against something real.
Under the hood: almost no individual treatment pages, no suburb coverage, and technical issues quietly limiting what Google could trust. The classic pattern. Not a bad practice, a website that never gave Google an answer.
Nine treatment content clusters, designed, written, and shipped: implants, Invisalign, veneers, emergency care, and the rest of the money treatments, each answering the cost, insurance, and comparison questions patients actually type. Dozens of local suburb pages, written with real local specificity for the towns patients drive from. Full technical SEO underneath, and a compliant review strategy running alongside.
All of it across three office websites, structured so the offices reinforce each other instead of competing for the same searches.
Before the work began, we checked 54 commercial searches across the three cities. The group appeared in the local 3-pack once. That baseline is locked and every future claim gets measured against it.
This is the documented starting condition of the engagement, not a result claim.
An Invisalign cost page I built for an Arizona dental office ranks #1 in organic results for a high-intent cost search in its city.
All three offices of an Arizona dental group hold position 1 for their own branded searches, with clean sitewide technical health.
Nine treatment content clusters and dozens of local suburb pages designed, written, and shipped across three dental office websites, alongside full technical SEO and review strategy.
The first verified organic win is in: a #1 organic ranking on a high-intent cost search for a money treatment, in one of the three cities. All three offices hold position 1 for their own branded searches with clean technical health across the sites.
And here is the part most case studies would hide: the mission is not finished. The goal is top-3 visibility on the money searches across all three cities, and that is a 12-month campaign measured against the locked baseline, not a victory lap. This page gets updated when the next results are real. That is the standard everything here is held to.
The dental playbook works the way it is supposed to: measure honestly, build the treatment architecture patients actually search for, and the rankings follow, first the branded ground, then the money queries. If you want this run for your practice, the whole method is on the Dental SEO page.
The campaign began with a locked baseline across commercial treatment and city searches so later movement could be checked against a real starting point.
The work added treatment-page architecture, local suburb coverage, technical cleanup, internal linking, and Google Business Profile support across the three-office group.
No. The case study shows the starting line, shipped work, and first verified wins. It stays framed as an in-progress campaign until broader top-three visibility is earned.
Baseline first, work second, claims last. No pressure, no contracts.
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